Fully Charged Mascara: PÜR Fully Charged acts like a magnet, featuring a revolutionary polymer matrix that attracts negatively-charged lashes to the positively-charged formula so each stroke coats lashes to thicken and volumize.
Lash-Loving Benefits: Features a powerful blend of Biotin, Peptides, Carnuba Wax, and Vitamin B5 to nourish, separate, volumize, and condition your lashes for a full and healthy look.
How To: Start the application at the base of the lash, wiggle the mascara wand gently back and forth to coat the sides and bottom of lashes. Pro tip: To prevent drying out the mascara, do not pump wand.
All the Beauty You Love, None of the Ingredients You Don’t: PÜR products are 100% cruelty-free and vegan. Bunnies are our friends not our models. We’ve also left out unnecessary ingredients, making this product paraben and gluten-free.
PÜR & Simple: We’ve redefined clean beauty with one mission in mind—to offer multitasking beauty solutions that support your lifestyle. Our products leave your skin looking and feeling its best, long after the makeup comes off!